Loodo is a blog dedicated to discuss about games and game design in Portuguese. From the navigation menu to the RSS link, everything in this site was designed to have a ludic appeal. The business cards also followed the same pattern and each one has a real pencil-and-paper game printed on it. Both the blog layout and card design had an exceptional response and won prizes and good mentions on international and nationals magazines and websites.

Website: http://www.loodo.com.br
Agency: Freelance / Personal Project
Year: 2008

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Published in: Art Direction, Identity Design, UI Design